People Search Engine App Highlights Importance of Online Reputation Management
We’re forever warned about the dangers of posting too much information online; from the horror stories we hear about houses getting robbed after the owners share too much about their location and...
View ArticleSocial Media Case Study: Yoplait
After their first year on Facebook, Yoplait yogurt had amassed over 200,000 ‘Likes’, not satisfied with this colossal amount of admirers, they went on to grow this following by over 800,000 fans –...
View ArticleThe World is Going Mobile and Why You Need to Follow
As technology makes it possible for us to bring the Internet with us wherever we go, the world, including digital marketing, is going mobile. Nearly everyone has a smartphone that allows them to browse...
View ArticleU.K. Becomes Most Mobile Country in the World
Image source The United Kingdom has hit an amazing benchmark: it has become the most mobile country in the world. Surpassing Japan, which used to hold the number one spot, the U.K. uses 424 megabytes...
View ArticleThe Pros and Cons of Auto Scheduling Social Media Posts
One way to keep up with social media posting is to use auto-scheduling software. There are many kinds of web-based programs, some free and some that charge a subscription fee, that allow businesses to...
View ArticleHow to add Mobile Marketing to Your Campaign
Image source According to Business Insider, more than half of the time a person spends on his or her cell phone is spent using mobile apps. This statistic is just one reason mobile marketing is so...
View ArticleFlipboard’s Major Updates make it a Better Marketing Tool
Flipboard has undergone some major changes, making it a more social oriented app with much more marketing potential for businesses. These changes take Flipboard from a simple news service to a...
View ArticleUK Mobile Ad Spending Triples in One Year
The Guardian has reported that mobile spending in the UK tripled between 2011 and 2012, going from £203m to £526m. This is an incredible increase of 148 percent in just one year. Marketers are...
View ArticleAre You Taking Full Advantage of Mobile Marketing?
Image courtesy of emptyglass/FreeDigitalPhotos.net. There’s no question that businesses today need to take their marketing to a mobile level. With mobile Internet use expected to be higher than...
View ArticleHow to Know if Your Business Needs a Mobile App
Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net. It seems like so many businesses have mobile apps, but should you use one as part of your Internet marketing strategy? A mobile app can help you...
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